In 2010, the French bank “La Banque Postale” wanted to redesign the concept of advertising in its branches.
At the time, they were using paper posters and cardboard displays, which were not considered practical for communicating effectively in over 12.000 locations.
The purchase managers of the bank got to know STAFIX® and decided to start using it nationally in their banks in addition to its outdoor advertising and TV spot campaigns.
STAFIX® has been particularly appreciated because it enables marketers to utilise one unique material in all locations, despite different furniture, and installing wherever they want. La Banque Postale has continued using STAFIX® frequently for its campaigns to this date.