Pharmacies offer a many possibilities for different brands in advertising and reaching their target audiences. Especially for pharmaceutical and medical […]
5 facts about laptop stickers
There are countless ways to use glue-free stickers. One of them is to use them as laptop stickers. What are […]
5 things you should ask your Print Management Company
Companies often consider outsourcing, when they are planning to enhance their operations and look for cost savings by focusing only […]
7 steps to successful campaign planning and implementation
width=”640″ height=”360″ frameborder=”0″ allowfullscreen=”allowfullscreen” data-mce-fragment=”1″> In-store advertising often takes a great part of the marketing budget. Campaigns need to be both […]
Advertising with glue-free stickers
Glue-free stickers are ideal for short-time advertising because they are easy to install and remove by the store staff. Glue-free […]
An interview with Giovanni Re from Roland DG – how can new technologies help in-store advertising?
Traditional printing and in-store advertising are both changing rapidly. There are many new technologies and formats that challenge printers and […]
An interview with Teamwork Printmanagement GmbH
As we already discussed earlier in the previous article, printing on plastic is not difficult, however, it’s also not the same […]
Common challenges in retail advertising
In-store advertising should be both effective and easy to do, and why not even fun sometimes! Nevertheless, people often are […]
An interview with Aleksi Rastela, Sales & Marketing Director of Stafix Ltd. 2015 was a great year for Stafix Ltd. […]
An interview with Olli Räsänen, Production Manager of Stafix Ltd.. It has already been a year since the last time […]
Cost-effective in-store advertising
It is a studied fact that in-store advertising has a strong impact especially on purchases made by an impulse in […]
Different UV Curing Methods in Offset Printing
In recent years it has become necessary to double check what exactly is meant when somebody talks about UV-Offset. Nowadays […]
Environmentally friendly advertising materials
As we have already discussed in our previous article, increasing number of companies have moved their marketing focus from traditional print […]
Greetings from FESPA 2015
FESPA 2015 – the global print exhibition – was held during 18th and 22nd of May in Cologne. We also packed our […]
How to measure the effectiveness of in-store advertising?
Measuring online sales and advertising is nowadays rather easy. Even though online shopping is growing steadily, the majority of retail […]
How to succeed in in-store advertising?
In-store advertising is beneficial for both retailers and their suppliers. In-store advertising makes the store more vivid and generates also […]
How to waste a cool design?
In-store advertising is a considerable investment especially for the big brands. Brands use a large part of their marketing budget […]
Make it POP! An introduction to Point of Purchase advertising
Advertising has become exceedingly important as people have easier access to information about the products they are interested at. Products […]
New ideas for in-store advertisers
The effectiveness and potential of in-store advertising is extensive, as studies have shown that most of the consumer purchase decisions […]
POS Advertising in Cold Conditions
All decision makers in marketing or communications face challenges that will affect the choices made when selecting proper communication tools. […]
Product launches and POS Marketing
Product launches always include a lot of expectations. The whole process from product development to the actual product launch typically […]
Promoting brewery products in stores – how is it done?
The amount of beer productions and breweries has skyrocketed in recent years – the amount of breweries in Europe has […]
Show your advertisements on all surfaces!
Every store is different from the other. Nonetheless, most of them can contain many of these items: shelves, windows, walls, […]
Summer and Select 2015 greetings
This spring has been busy for us. We have participated in many great events, launched our new website and one […]
The 4 most annoying things about stickers
Stickers are often used for in-store advertising because they can be placed on almost any surface. On the other hand, […]
The importance of print products in the digital era
Increasing number of companies have moved their marketing from traditional print media to digital channels. However, the importance of printed […]
Transparent and customer focused in-store advertising
It is a fact that long-term relationships with loyal customers bring better value for retailers. However, building strong relationships with […]
Welcome to our Reaching New Surfaces Blog!
We’re beyond excited to announce the launch of our new Reaching New Surfaces Blog! WHAT IS STAFIX? We are a manufacturer of […]
What to take into account when printing on plastics substrates?
Do you know everything about printing on plastics? Printing on plastic substrates is not difficult nor rocket science, however, it’s […]