POP - Point of Purchase / Food and Drinks
Read moreSTAFIX®STATIC is an innovative communication material and ideal for short-term applications, as in the case of our promotions.
Stafix products are extremely quick and easy to install and fully removable. Anyone can do it, and there’s no need for professional installation.
Why use different materials for every surface instead of utilizing a more versatile product? Use STAFIX® materials on windows, walls, freezers and any other smooth and clean indoor surfaces.
Unlike with normal stickers, you have no risk of damaging the surfaces and no need for cleaning afterwards. STAFIX® materials are a safe choice even for sensitive surfaces.
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In recent years it has become necessary to double check what exactly is meant when somebody talks about UV-Offset. Nowadays it is not merely UV-Offset printing. There are many more terms and new technologies swirling around, which all have the same idea: Curing UV inks at a lower energy input. We can find H-UV from Komori, while Manroland is marketing LEC-UV. KBA calls it HR-UV and to Heidelberg, it is LE-UV. Additionally UV inks can be cured with even less energy input by using LED-UV, with Ryobi being a pioneer in this technology. What do all these curing processes have in common and what makes them different?
Read moreAll decision makers in marketing or communications face challenges that will affect the choices made when selecting proper communication tools. In retail advertising, especially in cold sections, those challenges are amplified. Lack of space, diffusion, and practicality are major concerns. Moreover, fresh and frozen goods departments are covered with windows, or glazed surfaces and the cleanliness of such surfaces preoccupies owners and customers.
Read morePharmacies offer a many possibilities for different brands in advertising and reaching their target audiences. Especially for pharmaceutical and medical brands pharmacies are the point of purchase for their target audience and their products. That makes pharmacies the main place to win over potential customers from competing products. So visibility in pharmacies is a key factor to succeed - but how can brands ensure their products get noticed?