POP - Point of Purchase / Retail

The Finnish supermarket chain KESKO is using STAFIX® to advertise their “Mammutti” in store promotions.

KESKO runs several sales campaigns every year and the mascot for its print and TV ad campaign is “Mammutti” (Finnish for mammoth). To make the campaign more visible also in its stores the company has used STAFIX® stickers so “Mammutti” can be found throughout the whole store – on store windows, displays, vegetable trays and even on the meat counter.

Since STAFIX® can be quickly and repeatedly applied to the majority of surfaces the staff of the Citymarkets does not have to worry about sticky residues that would need to be cleaned when the campaign is over.