POP - Point of Purchase / Food and Drinks

The brand Daunat is well known in France for its sandwiches that are distributed in retail stores, petrol forecourts and in vending machines. Daunat is innovative and frequently launching new product flavour ranges.

Since 2011, the brand has utilised STAFIX® frequently in order to increase the visibility of its products in the stores. STAFIX® posters are installed on the sides of the fridges. STAFIX® is a perfect solution for this type of application since the material doesn’t damage the stores’ equipment.

Daunat decided to use STAFIX® also for enhancing the visibility of its promotional games in petrol stations. The posters, which are designed to be installed on windows, were printed mirror-wise with a covering white, for gaining the optimum visual impact and static adherence.